Like A Good Neighbor

StateFarm has a registered branded saying of “Like a good neighbor, State Farm is there.” I heard it again this morning on a commercial and was thinking to myself.

SELF – I have recently moved into a new neighborhood and my immediate surrounding neighbors have all introduced themselves to me. I was at the house a lot after closing and before move-in date to paint the house and do some minor construction. Never in my whole life have I had a neighbor introduce their self to me, except once.

If it were my saying, it would be, “Like A Good Friend, State Farm Is There.” I have tons of good friends whom I could call on for anything and they would help me in a drop of a hat. They do this because they know I would do the same for them and we have. This is not just a saying, this is a historically proven declarative statement of fact.

I had fun making this one in design space...apologies to State Farm!: cricut
An interesting Photoshop of the StateFarm logo and incorporating the COVID distance guidelines.

It’s unfortunate that in 2020 and the start of 2021 that the saying was more of “Stay Over There” concept instead of offering to help. It was a fear mongering of the general public that kept us as arm’s length. Actually more than double arm’s length.

A six foot man would generally have a arm length of 2.5 feet because his total wing span (the length from finger tip to finger tip) would be six feet. If you subtract the width of the torso (approximately eighteen inches) then you get approximately 2.5 feet per arm.

2 1/2 (2.5 feet or 30 inches) will get you 5 feet if two people are standing next to each other with finger tips touching. I guess we’ve all been not adhering to the CDC guideline if we were using “arm’s length” as a guide for COVID distancing.

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